To encourage an editor’s interest in your press release, make sure you make it newsworthy by emphasizing:
- New technology
- First-time or unique product introductions
- Show-related promotions and events
- Product improvements
- Notification of mergers/acquisitions
Be sure to target your copy and benefits to the specific media markets to which you’re writing in your press releases. If you include photos, they should be color 5 x 7 prints, with captions identifying your company name and people or products taped onto the backs of the photos. If you send photos electronically, make sure the image resolutions are 300 dpi or better. You may also refer editors to your website or to www.packexpo.com for more information.
To reserve a press kit slot in the Show Press Room, simply send an email with your company name, as you want it listed, to Matt Sedlak at msedlak@pmmi.org. Press kits can be dropped off at the Press Room located in the South Building in Room S-222 beginning on Saturday, October 13, between the hours of 8:00 am - 4:00 pm.
Press Conferences
These can be held for the media attending the show to communicate news that is timely and interesting about your company, products and/or booth demonstrations. You may hold a press conference during or prior to show hours. No events outside the Las Vegas Convention Center may be held during show hours.
Exhibitor Product News
Build quality booth traffic at PACK EXPO Las Vegas by giving attendees and magazine editors a sneak preview of the new products and technologies you will be exhibiting. Make sure to post your press releases on your Exhibitor Portal at www.packexpo.com.
Editors throughout the world will use the posted material for pre-show articles, which will highlight exhibits that packaging specifiers should visit. PMMI will also send out regular email alerts to pre-registered attendees to drive them to this special preview section.
Ship your press kits with Advance Warehouse
If you are reserving a press kit slot mail 75 kits to:
PACK EXPO Las Vegas 2007
Exhibiting Company Name
Booth #_________
c/o Roadway Express Inc./Synergy Logistics
4300 Flossmor St., Suite 600
Las Vegas, NV 89115
PMMI staff will post your kits for editors to find.
